Song Review: Dan Allison’s Victory in the Post introduces 90s Grit to a New Generation

Some say he's just getting started; I say he's ready for take-off — already crafting anthems destined for stadiums. He may only be 23 years old, but he certainly isn't afraid to take on a challenge. With his most recent single ‘Victory in the Post’, released on the 31st of August, he's proved he isn't playing games when it comes to shaping his own style. 

Allison has mastered the grit of that alternative 90s rock sound we all know and love, in a day and age that is dominated by pop, indie, and dance. Drawing clear inspiration from the likes of Oasis, The Stone Roses, and even hints of Guns N’ Roses, he’s introducing something new and fresh but familiar all at once — almost as if the song has been soaked in nostalgia. 

Despite his upbringing in Leicester, Dan’s already gaining a fan base beyond his hometown in the Midlands. His debut track “Stand Up to the Cannon” marked him as an artist everyone needs to listen out for, after being played across a number of radio stations, including BBC Introducing. Alongside this, his social media following is growing rapidly as he connects with fans through both audio and visual content, creating more opportunities to be set aside as an artist with a unique vision and individuality. 

Packed with heavy, relentless guitar riffs and insane drum grooves, ‘Victory in the Post’ has an addictiveness that will have you replaying the song until it hits as hard as it did the first time. The upbeat tempo throughout the intro screams dad music vibes, but this isn't the best thing about the track — the lyrics take it to a whole new level... 

The very most of us have experienced it — the need for more. Whether it’s the small town you grew up in, the job that's tying you down, or the relationship where you always give more than you receive, nine times out of ten we’ve all been in a place we know we shouldn't settle for. ‘Victory in the Post’ captures this feeling perfectly, lyrically portraying the human drive towards escapism. 

The strong emotional depth this song carries creates a standout beauty that is hard to replicate; it manages to be relatable and catchy while erasing any soppiness that can typically drag this genre of music down. Matched with such a dynamic, motivating rhythm, it gives the kind of energy that makes you feel like you can reach for the stars. 

Whilst we’ve already established Dan Allison’s skills when it comes to making music, it would be impossible not to mention the quality of his vocals on this track. The raw intensity embodied in his voice emphasises the song’s message, as well as highlighting his ability to be vulnerable as an artist. In addition to this, elements of the tracks production amplify its emotional resonance.

Backed against his vocals the production at times does feel overpowering, arguably taking away from the quality of his voice. However, this is a detail that provides a raw live-quality edge that's often associated with the alternative 90s charm. Iconic bands from Nirvana to My Bloody Valentine are staples of this. Therefore, whether this was intentional or not, it doesn't necessarily weaken the track at all. 

Victory may just be on its way in Dan Allison’s post — and this is just the beginning! If this is what we can expect from emerging artists, the alternative music scene is in safe hands.